Greg Wilson

In healthcare marketing, it’s often the same story. Certifications blur together. Rankings fade into the background. And carefully staged hospital visuals rarely earn trust. For Idaho Falls Community Hospital, the challenge wasn’t capability—it was perception. Despite having the people, systems, and grit to handle serious emergencies, awareness of the hospital’s trauma services lagged behind louder regional competitors. Into the Fray was created to change that—not by making claims, but by showing proof. By capturing the real providers and real moments that define care when seconds matter most.

For this project I was both Director of Photography for all the motion picture elements as well as Still Photographer capturing all still images for the print and billboard campaign.

Below is a behind the scenes of us tackling this project with the agency Nobel West.

Director & Cinematographer - Greg Wilson

Agency - Merchant Cantos

Creative Director - Alex Corn

Edited by - Greg Wilson

The Ad Council’s Love Has No Labels is a public service advertising campaign that encourages people to examine and challenge their own implicit bias. For years, kiss cams have been a big part of American sports culture. In Fans of Love, Love Has No Labels puts a twist on the kiss cam by turning it into a symbol for unbiased love. In the stadium, fans cheered for love in all its forms—regardless of race, gender, sexual orientation, disability, age or religion.

Director - Floyd Russ

Prod. Company - TOOL of North America

Director of Photography - Greg Wilson

Agency - R/GA

Every year, INFINITI sponsors the March Madness tournament and aims to help fight cancer through their Hardwood Heroes program, which brings survivors together to battle it out on the Final Four court, in the name of raising money to defeat cancer once and for all. Paul is one of those Hardwood Heroes. This is his story.

This is the second installment of the Underdog series.

I was 2nd Unit DP on this project with Sweatpants Media and Encampment Films and handled all the running/driving scenes, the rigging shots as well as the hunting, horseback and several hero shots of this awesome spot.

2026 Narrative Short Film

Light Darkness Light presents an immersive narrative about memory, technology, faith and perception through one man’s extraordinary odyssey into the future. At age 76, Ian Nichols — an Anglican priest who has been blind for nearly 40 years — becomes one of the first people in the world to attempt to regain sight with an implanted bionic eye. Melding intimate first-person verité with cinematic memory sequences and depth camera animation, the film captures one man’s remarkable journey to redefine the boundaries of human perception and technology.

Happy 4th of July. Going into our 250th year as a country, we’re proud to share a behind the scenes of our aerial film crew tackling the filming of a original P-40 Warhawk firing all 6 .50 cal machine guns for the first time since the end of World War II, over 80 years ago. 

This was a monumental effort from all involved. What an experience it was to work with this gang of hardworking folks. Flying along side, above, behind and maneuvering around this old warbird was unreal, the team delivered in spades and it’s something I won’t forget. 

Exec Producer: Coy Pfaff & Soaring by the Sea Foundation

Producers: Coy Pfaff & Greg Wilson

Director of Aerial Production: Ty Evans

Director of Photography: Greg Wilson

L-39 Film Jet Pilot: John Flanagan

AS-350 Film Pilot: Mike Monaghan

Drone Pilot: Niko Anishchenko 

Guns provided by: McClusky Arms

Ground Film Crew: Ethan O'Rourke & Chad Terrell 

Edited by: Greg Wilson

Production Co: Nimia

Director / DP: Greg Wilson

Production Co: Nimia

Director / DP: Greg Wilson

Production Co. V/SPEED Films

Director/DP: Greg Wilson

Greg was nominated in 2023 for Best Cinematography at the Jackson Wild Film Festival and spoke on the panel “How the hell did they get that shot?”. This is the presentation of his work shared during the panel, filmed with both an L-39 fighter jet as well as the Phenom Camera Ship during the filming of America the Beautiful.

This work is only a small portion of the filming he did for the series.

Director - Floyd Russ

DP - Greg Wilson

Production - Tool of North America

Agency - Grey NY

This Emmy® Award-winning commercial PSA helped the International Association of Fire Chiefs recruit new volunteers.

Director - Matthew Troy

DP - Greg Wilson

 Production Company: Silent Dog Pictures

Nearly three-fourths of the fire departments in the United States are volunteer, as is the case in Connecticut. Nearly all volunteer fire departments across the state are facing staffing shortages, with fewer and fewer citizens stepping up to volunteer as older generations retire. Attempting to engage new audiences with a cinematic flair, the PSA campaign "See You Out There" was written and directed by Matthew Troy, a volunteer firefighter and filmmaker, and produced in partnership with the CT Fire Chiefs Association and International Association of Fire Chiefs. Every firefighter/rescuer featured in this film is an actual volunteer firefighter. Visit www.everydayheroct.org for more information, or to learn how you can join your local CT fire department.

Time Studios & Netflix

Director - Jason Hehir

DP - Thom McCallum

2nd Unit DP - Greg Wilson

This was the first aerial project I worked on, it was a passion project about humanitarian flight for a company trying to change the perception of aviation by showing how beneficial it can be for the people who need it. As an aviation outsider it transformed my perspective and laid the foundation for the aerial work I create over the next few years and into today.

Always striving to deliver new perspectives, chasing 3-time aerobatic national champion Jeff Boerboon through the sky in the airshow monster the YAK-110 for LIFT AVIATION was a blast.

“AMERICA THE BEAUTIFUL,” narrated by Michael B. Jordan, is the jaw-dropping story of North America’s picturesque lands and its amazing animals. We take a journey through the mountainous Northwest, the steamy South, the arid West and the endless Heartland to witness the animals of North America overcoming the elements and thriving.

Ride along with me and my team as we get unclose and personal with some of the most violent forces on earth. I’ve had many “firsts” in cinematography and have always tried to find new ways to move the camera or place it where it’s never been before; but capturing storms for Disney+’s America the Beautiful was one of the most thrilling sequences I have ever been part of.

As a long time storm chaser, I knew the level of detail and focus from the entire team would be critical to not only do this safely but to capture imagery that would truly change perspectives on weather and the forces that create it, we would need to have the best people in the world in each position. Much more to come on this style of work, we’re just getting started.